M&M's Theatre Confectionery Transition
Ricochet Post hired me to created this M&M's transition for the confectionery screens at movie theatres. The popcorn combo screen is a mock up I created since I didn't have access to the actual confectionery artwork used. A particular challenge on this project was making sure that each M&M's logo on the chocolate lentils was recognizable as an "M" and didn't read as a "W", "3", or "E"

Credits:
Client: Ricochet Post
Product: M&M's
Executive Producer: Elise Beauvais
Associate Creative Director, BBDO: Linda Carte
Motion Graphic Designer: Bill Fowler